Sample Sales Letter
Sample Sales Letter: What makes a great Sales Letter?
Here is an example of a sample sales letter
that was created to promote a new jewelry store.
As you read it, notice that it has different parts that
perform a specific action:
- Headline: A good headline pulls in the reader. In this letter, the headline also answers what‘s in it for me.
- Starts with questions that anticipate what the reader may be looking for.
- The letter lists the features that make the jewelry unique.
- It builds trust by citing popular places which have featured their jewelry.
- This samples sales letter also includes a P.S. Why? Because it is always read. A P.S. is an incredibly powerful tool, so definitely use it.
Sample Sales Letter
Jewelry So Exclusive, It Can Only Be For You.
Dear Ms Susie:
Going to a party and looking for that perfect set of earrings to set off that beautiful dress? Or are you searching for the right necklace to go with those earrings?
This letter is being sent to a select group of stylish, elegant people who need a little extra from their jewelry. We understand that you need to move in society circles where it‘s just not what you wear, but what you wear it with.
Allow us to introduce our new store in Petronas Square, exclusively opened for you. We specialise in customised diamond, gold and platinum jewelry specially crafted to suit your style.
We work with accomplished craftsmen that use state of the art, modern machines which enhance the clarity of our jewelry, and give them an award winning style. And, you can use the experience of our artisans to create customized jewelry that‘s just right for you.
What makes our jewelry so special?
Our jewelry has been featured in:
- Our in-house expert artisans create a one-of-a-kind design, so exclusive that it is uniquely yours.
- We source the best gemstones from around the world, giving you an unmatched range and selection.
- If you desire, you can select from our range of finest gemstones, and we will customize them according to your directions, at no extra cost.
We are enclosing a Jewel Card designed just for you, as part of our global customer Loyalty program for exclusive Customers.
- America‘s Next Top Model
Our diamonds await the pleasure of looking even more beautiful with you.
We invite you to get a diamond necklace, our compliments. All you need to do is to visit our store within two weeks.
Please find our location details in the enclosed card.
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