Sample Sales Letters

sample sales letters, sales letter sample, sales letter samples Sample Sales Letters: Writing a sales letter to ask for donation.

This sales letter sample was written to ask for donation to a charity. As you read it, notice these specific features that it has used to persuade the reader to donate.
  • It is addressed to a specific person, not to a vague Dear Sir/Madam. This will definitely have more impact.

  • Notice how this sample sales letter successfully appeals to a person‘s emotions.

  • Headline starts with an intriguing quote.

  • Has a call to action by asking Mrs Baker to read the leaflet.

  • Uses a P.S. to drive home the point, and repeat the call to action.

Sales Letter Sample

“My dream is a house, with lots of sky and stars, where I can stay with my daughters.”

Dear Mrs Baker,

This is the dream of a girl called Nima. What makes this dream so special is that Nima is a prostitute, working in a brothel.

Nima was just 16 when she was lured to come to India from the neighboring country of Nepal. She had no money and was forced to become a prostitute.

Nima‘s life is beautifully captured in these lines:
You live in a 5-feet-by-6-feet room that is just big enough to fit a small bed. In that small space you gather your whole world; you keep your God, your makeup, you deliver your children here, and you service the client while your child plays on the floor. The reality inside these brothels is that you are poor and you have been bought and have become a commodity. And every minute, some part of your human dignity is being eroded.

Today, Nima is the mother of 2 teenage daughters. She has accepted her fate, but wants more for her two daughters. She wants them to get an education, and lead a dignified life.

We are trying to help Nima, and thousands of women like her, achieve this dream of dignity for their children. But we need your help.

Please donate for this cause. We will spend your money to help Nima‘s daughters, and so many others like them, have access to free education.

Please read the enclosed leaflet that provides more information on who we are, what we do, and how you can help.

Yours faithfully,

P.S. “The worst thing to happen to anybody is the end of dreams, because that signals the end of life.”

Your timely contribution will give someone the right to dream again.

For further details, please call 1-800-8799. You can also visit us at www.helpus.com.

Must Read:

Sales Letter Template
A step-step by guide to writing a Sales Letter

Sample Sales Letter
What makes a great sales letter? Get pointers from this Sample Sales Letter written to promote a new jewelry store.

Sales Letter Writing
10 most important points in a successful Sales Letter.

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Further Reading:
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A complete guide on the business letter format.

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